Sears, GPS Fleet Tracking and Mobile Applications to Improve Sales

In this article Sear's use of GPS Fleet Tracking applications is discussed. It was interesting to note that the primary benefit from the implementation of GPS Fleet Tracking was not Fleet Tracking. It was that the satellite and GPRS dome on the roof of the van was also a mobile WiFi hotspot. It allowed the service technician to always be on the Internet and connected with the Sears customer relationship management (CRM), product catalog and order entry system. This in turn helped the service technician sell more products, warranties and services.

One of the key benefits in using this system was increased sales and better customer services. It is important that companies looking at the investment into GPS Fleet Tracking systems look beyond the basic tracking, monitoring and reporting features for all of the benefits.

Often the benefits of a GPS Fleet Tracking System are related to providing more services each day, selling more products each day, accomplishing more work with less people, dispatching the closest service technician to the job for faster service and lower costs, etc.

GPS Fleet Tracking can help service companies change their business model and improve business processes in many ways.

Please contact us if you are interested in discussing these ideas in more detail.

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